Jellis Craig
The heart of Melbourne Brand Campaign
Creating an emotional brand connection that leads to long term recall and ‘thinking Jellis Craig first’.
A 360 brand campaign for Jellis Craig with V.I. Agency
Uncovering the core value pillars responsible for the brand’s success translated to a strategic campaign platform. Positioning the brand both as the market leader, and a brand tapped in to the heart and soul of the city in which they operate.
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Create a brand platform to anchor all campaigns and communications.
In Melbourne’s heated property market, Jellis Craig aimed to cement their status as premier property experts. Despite strong numbers, how could they stand out more indelibly amidst a sea of similar competitors?
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A feel-good campaign centered on the heart.
Research revealed that Jellis Craig’s passionate team and local knowledge drive their success. Our strategy focused on humanising the brand with a heartfelt platform, while highlighting tangible benefits.
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A premium aesthetic with a human touch.
Positioning Jellis Craig at "the heart of Melbourne property" built emotional connection and brand affinity. The campaign showcased leadership without chest-beating, resulting in a distinct, relatable campaign that exceeded typical real estate expectations.
