A PLATFORM
TO BUILD ON

In a highly competitive Victorian property market, Jellis Craig needed a brand positioning line that would clearly articulate their essence and differentiate them from a sea of similar promises. The brief was to create a line with emotional resonance, strategic clarity and longevity across every arm of the business.

Through stakeholder alignment, brand architecture review and a structured creative exploration, we distilled a simple truth.

Success in property is driven by connection.

To people. To neighbourhoods. To insight. To a trusted network that elevates outcomes.

This insight guided a positioning that places Jellis Craig as more than an agency. They are a catalyst for belonging, confidence and ambition.

Your connection to something greater.

A line that elevates the brand beyond transactions, framing Jellis Craig as a gateway to a trusted, influential community that helps clients achieve more than they imagined.

The work gave Jellis Craig a clear, compelling brand platform ready for rollout across campaigns, internal culture and customer experience. A strategic foundation shaped to evolve with the business while staying rooted in what makes the brand genuinely different.