Where Luxe
Finds Its Moment

Drive awareness, adoption and repeat use of Luxe among Premiere+ agents through a high-impact spring campaign

Position Luxe as the essential spring upgrade for agents seeking standout results.

Lead with clarity and confidence: extraordinary visibility, extraordinary targeting, extraordinary outcomes.

Anchor the offer in peak seasonal momentum to drive trial, reinforce value and lift repeat usage.

Luxe. For extraordinary impact.

Execution highlights — delivered across key touchpoints:

• Live presentation and CMC

• Digital banners and display

• Brochure and sales collateral

• Promo video and social content

• In-product fan placements

• Email and agent comms