Where Luxe
Finds Its Moment

Drive awareness, adoption and repeat use of Luxe among Premiere+ agents through a high-impact spring campaign
Position Luxe as the essential spring upgrade for agents seeking standout results.
Lead with clarity and confidence: extraordinary visibility, extraordinary targeting, extraordinary outcomes.
Anchor the offer in peak seasonal momentum to drive trial, reinforce value and lift repeat usage.
Luxe. For extraordinary impact.
Execution highlights — delivered across key touchpoints:
- Live presentation and CMC
- Digital banners and display
- Brochure and sales collateral
- Promo video and social content
- In-product fan placements
- Email and agent comms