THE BRIEF

Increase awareness and create trust in the Nissan Genuine brand among Nissan customers, ensuring they insist on fitting Nissan Genuine Parts every single time.

THE INSIGHT

A genuine part comes from a known source – anything else is like introducing an unknown element; a stranger. Would you trust a stranger with the people and thing you love?

THE SOLUTION

A quirky ensemble cast of ‘strangers’ who were used to personify common non-genuine parts and accessories.

 
VIS17584_BewareOfStranger_Images_v03_3.jpg
VIS17584_BewareOfStranger_Images_v03_4.jpg
VIS17584_BewareOfStranger_Images_v03_1.jpg