Ideas shaped with insight.
Brands built with intention.

I’m Chris Winterton — a Melbourne-based Creative Director and Brand Strategist working across identity, campaigns and creative systems. Alongside client work, I explore ceramics and form as WINT Studio.

CREATIVE DIRECTION

BRAND STRATEGY

IDENTITY & DESIGN

ADVISORY & COLLABORATION

CREATIVE DIRECTION BRAND STRATEGY IDENTITY & DESIGN ADVISORY & COLLABORATION

15+ years AGENCY EXPERIENCDE
in creative direction,
brand identity
and strategic design

Work spanning retail,
hospitality, property,
tech, and NFP

Hybrid practice: brand strategy,
naming, messaging,
identity systems,
campaign concepts

Creative experimentation
through ceramics,
visual art & sound

SELECTED WORKS

Brand identity, creative strategy, packaging & social rollout delivered in under 70 days 😅 Check it out

Building a legend for new national tool retail big box Tool Kit Depot Have A LOOK

Celebrating the art of the Part for Nissan VIew the WORK

Finding a compelling value proposition for one of Australia’s largest premium property groups Take a peep

Finding a compelling value proposition for one of Australia’s largest premium property groups DIVE IN

Helping MYOB realise a new resource for number crunchers SEE MORE

LAUNCHING A NEW PRODUCT ON AUSTRALIA’S LARGEST PROPERTY DESTINATION VIEW THE PROJECT

  • Positioning, messaging, naming, value pillars & strategic frameworks.

  • Concept development, campaign direction, brand world building, art direction & narrative.

  • Logos, visual systems, brand expression, packaging & digital brand experiences.

  • Helping teams articulate ideas, shape proposals and refine creative thinking.

SERVICES

HEY WHAT’S UP

I’m a Creative Director and Brand Strategist based in Melbourne, helping brands express who they are with clarity, craft and emotional intelligence.

I work with clients to develop identity systems, campaigns and narratives that balance insight with creativity. My approach is thoughtful, collaborative and grounded in simplicity.

Beyond commercial work, I explore ceramics, visual art and music as WINT Studio — personal projects that keep my creative instincts sharp.

Selected clients & collaborators