WINT

Ideas shaped with insight.
Brands built with intention.

I’m Chris Winterton — a Melbourne-based Creative Director and Brand Strategist working across identity, campaigns and creative systems. Alongside client work, I explore ceramics and form as WINT Studio.

CREATIVE DIRECTION

BRAND STRATEGY

IDENTITY & DESIGN

ADVISORY & COLLABORATION

CREATIVE DIRECTION BRAND STRATEGY IDENTITY & DESIGN ADVISORY & COLLABORATION

15+ years AGENCY EXPERIENCDE in creative direction, brand identity and strategic design

Work spanning AUTOMOTIVE, retail, hospitality, property, tech, and NFP

Hybrid practice: brand strategy, naming, messaging, identity systems, campaign concepts

Creative experimentation through ceramics, visual art & sound

Building a legend for new national tool retail big box Tool Kit Depot Have A LOOK

DESIGNING AN INTelligent playground for Nissan JUMP IN

ID and brand strategy for Livskraft DIVE IN

Finding a compelling value proposition for one of Australia’s largest premium property groups Take a peep

MAKING A YAGCHT ROCK VIEW THE PROJECT

  • Positioning, messaging, naming, value pillars & strategic frameworks.

  • Concept development, campaign direction, brand world building, art direction & narrative.

  • Logos, visual systems, brand expression, packaging & digital brand experiences.

  • Helping teams articulate ideas, shape proposals and refine creative thinking.

SERVICES

HEY WHAT’S UP

I’m a Creative Director and Brand Strategist based in Melbourne, helping brands express who they are with clarity, craft and emotional intelligence.

I work with clients to develop identity systems, campaigns and narratives that balance insight with creativity. My approach is thoughtful, collaborative and grounded in simplicity.

Beyond commercial work, I explore ceramics, visual art and music as WINT Studio — personal projects that keep my creative instincts sharp.

Selected clients & collaborators

CHECK OUT SOME SELECTED WORKS